Ch. 11- Developing and Managing Products

Samsungs galaxy products

Ch. 8 - Segmenting and Targeting Markets

A great tool that marketers must possess is knowing how to target their markets.

Ch. 15- Marketing Communications

Ch. 10 - Product Concepts

Samsung takes a great deal of time on their product concepts and how their consumers view it

Ch. 17 - Personal Selling and Sales Management

Ch. 16 - Advertising, Public Relations and Sales Promotion

Ch. 14 - Marketing Channels and Retailing

Samsung has a retail store in Soho. their layout provides customers with a unique experience.

Ch. 6 - Consumer Decision Making

Over the decades, samsung has done a superb job at pinpointing the needs and wants of its consumers. Noticing trends and cultural and demographical "norms". Their target market are men and women from the ages of 25 - 40. Even though they market their products to the younger generation, their idea on that is that their parents will be the ones funding their phones.

Ch. 5 - Developing a Global Vision

Samsungs CEO Brief seminar

Globalization is prominent in todays society. Maximum profits are gained when a company enters a foreign market. Samsung has been in the global market for years and recognizes that the same marketing techniques wont work to maximize profits in different countries.

This video Represent the acknowledgement that samsung has of the different social norms in different countries.









Samsung has a vision for 2020 which is now infused with their mission statement. "Inspire the world, create the future". On the samsung's website they outline a quantitative and qualitative goal for 2020. These goals are

               Quantitative                                      Qualitative

USD 400 billion in sales, predominately NO.1                     Innovative company; respected company;
in the global IT industry & global top 5                               top 10 worlds best workplace;creative                                                                                                     leader building markets; global enterprise
                                                                                              that affects the worlds best talent.

Ch. 4 - The Marketing Environment

Samsung's target market is primarily designed for the older younger generation as defined by the chart. However samsung has indirectly attracted a montage of different targets. Under 18 year old children. They are taking advantage of the technological advancements of society. They send a message to the younger generation portraying their product and young hip and sexy. while sending the message to their parents that they will feel more secure with their kids having an immediate and fast means of communication with them.

Ch. 3 - Ethics & Social Responsibility

Is Samsung following the normative ethics theory?

Normative ethics is defined as the study of how one should act in a humanistic way. it is a branch of philosophical ethics that investigates the study of questions that arise when measuring how one should act.

Over the past couple of years samsung has given much effort to practicing good ethical standards and following ethical laws. However in 2012 allegations arose about samsung defying ethical laws in china. According to Freidmans theory of individualism a companies only obligation is to maximize profits for their shareholders and owners. Samsung did in fact maximize profit by hiring children under the age of 16, abusing their time including the older employees and not giving them the proper time off. According to child labor laws factories are prohibited to hire any children under the age of 16. In the eyes of individualist these actions has proved ethical because they maximized profit and made their shareholders and owners happy. On the other hand these actions are unethical in the eyes of utilitarians.

Utilitarianism is another element of the normative ethics that is lead by the idea that the proper course of action is to maximize utilization for share holders, owners and employee's.



















Reference:

http://www.huffingtonpost.com/2012/11/26/samsung-labor-china_n_2190246.html

Ch. 2 - Strategic Planning for Competitive Advantage

Action Plan

Samsung's well known galaxy phones have been the talk of the town against apple. Samsung's innovative techniques set them apart from their competitors. Samsung was the first to develop a watch component to their smartphones and tablets. The Samsung galaxy S5 also previews their innovation by the snap to focus feature which allows consumers to take a picture and have post focus features.

Samsung's Mission Statement and Brief History

Marketing 1500

Mission (vision) statement:


 "Inspire the World, Create the Future."


Samsung prides themselves on their values and beliefs. Their core values are based upon the notion of P.E.C.I.C

P - People 

E - Excellence 

C - Change

 I - Integrity 

C - Co-Prosperity 

These are key elements to the rich culture of samsung and has proved success throughout the years.


Samsungs History:

2013

• Samsung Heavy Industries launched the hull of Shell’s Prelude floating liquefied natural gas (FLNG) facility, world’s largest floating facility
• Samsung Introduces Industry’s First 1 Terabyte mSATA SSD
• Samsung ranks 8th in Interbrand’s ‘Best Global Brands 2013
• Samsung Galaxy Note 3 and Galaxy Gear unveils at Unpacked 2013
• Samsung Starts Mass Producing Industry’s First 3D Vertical NAND Flash
• Samsung Electronics launched Galaxy S4 in the Korean market and global markets
• Samsung Electronics began mass producing the world’s first 20 nanometer 4Gb ultra high-speed mobile DRAM
• Samsung Electronics unveiled Galaxy S4 in the US
12

2012

• Samsung Electronics opened Samsung Academy in Turkey
• Samsung took the 9th place among global top 100 brands with the brand value of USD 32.9 billion
• Samsung Electronics sponsored the 2012 London Paralympic Games
• Cheil Worldwide acquired Bravo, a Chinese firm
• Cheil Worldwide acquired McKinney Communications, a US-based firm
• Samsung Display was established as the world’s largest display company
• Vice Chairman & CEO of Samsung Electronics Kwon Oh Hyun took office
• Samsung Display, Samsung Mobile Display and S-LCD Corporation made a resolution for merger
12

2011

• Samsung Electronics established an IT community center in the Korean village in Uzbekistan
• Samsung Electronics opened Mandela Multi-Purpose Community Center
• Samsung Electronics won the Innovation Awards at the CES 2012 with 30 products
• Samsung Electronics was selected as one of the ten brands with the highest values in Africa
• Samsung Electronics sponsored the 2011 London World Skills Competition as a Premier Sponsor
• Cheil Worldwide won the Grand Prix at the Cannes International Advertising Festival
• Samsung Biologics held the groundbreaking ceremony of a plant at Songdo District of Incheon FEZ
• Samsung Electronics launched construction of the 7.5G LCD Fab plant in Suzhou, China
• Samsung established Samsung Biologics, a joint venture specialized in biopharmaceuticals
• Samsung made relief activities in earthquake-stricken areas of Japan
• Samsung Electronics signed the patent cross license agreement with IBM of the US

2010

• Samsung Electronics honored with 37 CES 2011 Innovation Awards
• Samsung announced that it will establish seven social enterprises over the next three years to support the underprivileged in Korea
• Samsung’s brand value was ranked No. 19 in the world by Interbrand’s 2010 Best Global Brands
• Samsung Electronics introduced high-speed 512GB SSD utilizing new toggle-mode DDR NAND memory
• Samsung Fire and Marine Insurance entered the Chinese automobile insurance market
• Samsung announced that it will invest $20 billion in new projects such as in eco-friendly and health care sectors by 2020
• Samsung Corning Precision Glass changed company name to Samsung Corning Precision Materials
12

2009

• Samsung Electronics displayed the world’s thinnest TV (6.5mm) at CES
• Samsung Electronics developed the world’s first 40 nanometer DRAM
• Samsung Electronics built the world’s largest mobile phone as recorded in the Guinness Book of World Records
• SADI, Samsung’s design school, received the most iF Concept Design Awards for its entrants
• Samsung Electronics released the world’s thinnest Blu-ray player
• Samsung Electronics announced its open mobile platform, 'bada'

2008

• Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics
• Samsung Electronics launched OMNIA phone
• Samsung Electronics completed establishing TV manufactory in Russia Kaluga
• Samsung Electronics became the official sponsor of 2010 Guangzhou Asian Game
• Samsung Electronics developed the world’s first 2Gb 50 NANO
• Samsung takes No.1 spot in U.S. cellphone market
• Samsung Electronics opened Global Brand PR Center 'Samsung D'light'
• Samsung Electronics achieved No.1 worldwide market share position for TVs for the 9th quarter in a row

2007

• Samsung Electronics achieved No.1 worldwide market share position for TVs for the 7th quarter in a row
• Samsung Electronics developed the world's first 30nm-class 64Gb NAND FlashTMmemory
• Samsung Electronics' BlackJack bestowed the Best Smart Phone award at CTIA in the U.S
• Samsung Electronics attained No.1 worldwide market share position for LCD for the sixth year in a row

2006

• Samsung Electronics developed the world’s first real double-sided LCD
• Samsung Electronics developed the worlds' first 50nm 1G DRAM
• Samsung Electronics unveiled 10M pixel camera phone
• Samsung Electronics launched 'Stealth Vacuum,' a vacuum cleaner with the world’s lowest level of noises
• Samsung Electronics launched the worlds' first Blu-Ray Disc Player
• Samsung Electronics developed 1.72'Super-Reflective LCD Screen

2005

• Samsung Electronics developed the largest Flexible LCD Panel
• Samsung Electronics ranked 27th in 'the World’s Most Admired Company' of Fortune
• Samsung Electronics became the official sponsor of Chelsea, the renowned English Premier League football club
• Samsung Electronics released the world’s first 7 mega pixel camera phone
• Samsung Electronics developed the world’s first OLED for 40" TV
• Samsung Electronics developed the first-ever speech recognition phone

2004 - 2000

2004

• Produced the first wrinkle-free steam washer
• Sold more than 20 million cellular phones in the U.S
• Developed the world's first 60-nano 8GB NAND Flash memory chip
• Ranked top in mobile phone sales in Russia
• Released new PDP TV featuring the highest contrast ratio in the world
• Developed a 3rd Generation Optical Blu-Ray Disc Recorder
• Developed cellular phone chip for satellite DMB system
• Released 46" LCD TV for the first time in the world

2003

• Samsung brand value ranked 25th in the world by Interbrand
• Ranked 5th on the "Most Admired Electronics Company" list released by the Fortune Magazine
• Released the first HD DVD combo

2002

• Development of the 54"TFT-LCD, the largest digital TV monitor in the world
• Launches PDP-TV, the slimmest in the world
• Launch of colour mobile phones in which the new concept UFB-LCD is introduced
• Launched new high-definition TFT-LCD colour cellular phone

2001

• Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek
• Unveils 16 Chord Progression Melody Phone
• Begins Mass Production of 512Mb Flash Memory Device
• Unveils Industry's First Ultra-Slim Handset
• Develops World's first 40 inch TFT-LCD

2000

• Unveils TFT-LCD with Record-breaking Definition
• Launches PDA phone
• Samsung Olympic Games Phone selected as the official mobile phone of the Sydney 2000 Olympic Games
• TV Phone and Watch Phone Make Guinness Book of World Records
• Unveils the Worlds Fastest Graphics Memory Chip
• Samsung Electronics and Yahoo! Form Strategic Alliance
• Develops Unique All-in-one DVD Player
• Developed world's first 512Mb DRAM
• Develops The High Definition Digital TV

1999-1997

1999

• Samsung Aerospace (known today as Samsung Techwin), Daewoo Heavy Industries, and Hyundai Space and Aircraft formed a single business entity, Korea Aerospace Industries
• First in the world to mass-produce and offer a full line up of digital TVs
• Developed the world's first 3D TFT-LCD Monitor
• Developed wireless Internet phone (Smartphone), a small, multi-function phone

1998

• Achieved top share of world’s TFT-LCD market
• Mass production of world's first digital TV begun
• Began mass production of the world’s first digital TV
• Development of completely flat-screen TV completed
• Served as Olympic Partner at Nagano Winter Olympics
• World's first 128M SDRAM introduced
• Deveoped world's first 128MB Synchronous DRAM and 128MB Flash memory

1997

• Became a Worldwide Olympic Partner (TOP) in the wireless communications category
• Signed contract to become an Olympic Partner in wireless equipment category for Nagano Winter Olympics
• Developed world's lightest PCS (105g)
• Developed world's largest TFT-LCD (30)
• Development of world's first 30" TFT-LCD completed
• Announced 2nd phase of New Management

1996-1994

1996

• Development of 1G DRAM completed
• Developed world's fastest CPU (central processing unit), the Alpha chip
• Began mass production of 64M DRAMs

1995

• Samsung Entertainment Group started
• Samsung Advanced Institute of Technology developed world's first real-time MPEG-3 technology
• World's first 33" double-screen TV introduced

1994

• Samsung Heavy Industries developed first Korean-built electric car (SEV-III)
• Development of world's first 256M DRAM completed
• 30 millionth microwave oven produced
• Samsung Aerospace developed the world's first four-power zoom camera

1993-1990

1993

• Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)
• Samsung Electronics acquired U.S. firm HMS

1992

• Developed mobile phone system
• Development of 250MB hard disc drive completed
• Development of world's first 64M DRAM completed
• Acquired Kukje Securities Co., today known as Samsung Securities Co., Ltd.
• 10 millionth industrial robot produced
• Began manufacturing in China
• World's first 64M DRAM completed

1991

• Samsung supported installation of Korean Pavilion at the Royal Museum of England
• Development of mobile phone handset completed

1989-1980

1989

• Samsung BP Chemicals founded
• 20 millionth color TV produced

1988

• Samsung Semiconductor & Telecommunications Co merged with Samsung Electronics. Home appliances, telecommunications, and semiconductors selected as core business lines.

1987

• Samsung Advanced Institute of Technology opened for R&D purposes

1986

• Developed the world's smallest, lightest 4mm video tape recorder

1984

• Samsung Data Systems established (Renamed Samsung SDS)
• First VCRs exported to the US

1983

• Began production of personal computers (PCs)

1982

• Name changed from Korea Telecommunications Corp. to Samsung Semiconductor & Telecommunications Co.
• Sales subsidiary (SEG) established in Germany
• 10 millionth black-and-white TV produced

1980

• Began producing air conditioners

1979-1970

1979

• Began mass production of microwave ovens

1978

• 4 millionth black-and-white TV (most in the world) produced

1977

• Samsung Precision Co. established (now Samsung Techwin)
• Started export of color televisions
• Samsung Fine Chemicals established
• Samsung Construction established

1976

• 1 millionth black-and-white TV produced

1974

• Samsung Heavy Industries incorporated
• Samsung Petrochemical established
• Began washing machine and refrigerator production

1972

• Began production of black-and-white televisions for domestic sale

1970

• Black-and-white TV (model: P-3202) production started by Samsung-Sanyo