Tuesday, March 3, 2015

Ch. 5 - Developing a Global Vision

Samsungs CEO Brief seminar



Globalization is prominent in todays society. Maximum profits are gained when a company enters a foreign market. Samsung has been in the global market for years and recognizes that the same marketing techniques wont work to maximize profits in different countries.

This video Represent the acknowledgement that samsung has of the different social norms in different countries.









Samsung has a vision for 2020 which is now infused with their mission statement. "Inspire the world, create the future". On the samsung's website they outline a quantitative and qualitative goal for 2020. These goals are

               Quantitative                                      Qualitative

USD 400 billion in sales, predominately NO.1                     Innovative company; respected company;
in the global IT industry & global top 5                               top 10 worlds best workplace;creative                                                                                                     leader building markets; global enterprise
                                                                                              that affects the worlds best talent.













No comments:

Post a Comment