Samsung's Mission Statement and Brief History

Marketing 1500

Mission (vision) statement:


 "Inspire the World, Create the Future."


Samsung prides themselves on their values and beliefs. Their core values are based upon the notion of P.E.C.I.C

P - People 

E - Excellence 

C - Change

 I - Integrity 

C - Co-Prosperity 

These are key elements to the rich culture of samsung and has proved success throughout the years.


Samsungs History:

2013

• Samsung Heavy Industries launched the hull of Shell’s Prelude floating liquefied natural gas (FLNG) facility, world’s largest floating facility
• Samsung Introduces Industry’s First 1 Terabyte mSATA SSD
• Samsung ranks 8th in Interbrand’s ‘Best Global Brands 2013
• Samsung Galaxy Note 3 and Galaxy Gear unveils at Unpacked 2013
• Samsung Starts Mass Producing Industry’s First 3D Vertical NAND Flash
• Samsung Electronics launched Galaxy S4 in the Korean market and global markets
• Samsung Electronics began mass producing the world’s first 20 nanometer 4Gb ultra high-speed mobile DRAM
• Samsung Electronics unveiled Galaxy S4 in the US
12

2012

• Samsung Electronics opened Samsung Academy in Turkey
• Samsung took the 9th place among global top 100 brands with the brand value of USD 32.9 billion
• Samsung Electronics sponsored the 2012 London Paralympic Games
• Cheil Worldwide acquired Bravo, a Chinese firm
• Cheil Worldwide acquired McKinney Communications, a US-based firm
• Samsung Display was established as the world’s largest display company
• Vice Chairman & CEO of Samsung Electronics Kwon Oh Hyun took office
• Samsung Display, Samsung Mobile Display and S-LCD Corporation made a resolution for merger
12

2011

• Samsung Electronics established an IT community center in the Korean village in Uzbekistan
• Samsung Electronics opened Mandela Multi-Purpose Community Center
• Samsung Electronics won the Innovation Awards at the CES 2012 with 30 products
• Samsung Electronics was selected as one of the ten brands with the highest values in Africa
• Samsung Electronics sponsored the 2011 London World Skills Competition as a Premier Sponsor
• Cheil Worldwide won the Grand Prix at the Cannes International Advertising Festival
• Samsung Biologics held the groundbreaking ceremony of a plant at Songdo District of Incheon FEZ
• Samsung Electronics launched construction of the 7.5G LCD Fab plant in Suzhou, China
• Samsung established Samsung Biologics, a joint venture specialized in biopharmaceuticals
• Samsung made relief activities in earthquake-stricken areas of Japan
• Samsung Electronics signed the patent cross license agreement with IBM of the US

2010

• Samsung Electronics honored with 37 CES 2011 Innovation Awards
• Samsung announced that it will establish seven social enterprises over the next three years to support the underprivileged in Korea
• Samsung’s brand value was ranked No. 19 in the world by Interbrand’s 2010 Best Global Brands
• Samsung Electronics introduced high-speed 512GB SSD utilizing new toggle-mode DDR NAND memory
• Samsung Fire and Marine Insurance entered the Chinese automobile insurance market
• Samsung announced that it will invest $20 billion in new projects such as in eco-friendly and health care sectors by 2020
• Samsung Corning Precision Glass changed company name to Samsung Corning Precision Materials
12

2009

• Samsung Electronics displayed the world’s thinnest TV (6.5mm) at CES
• Samsung Electronics developed the world’s first 40 nanometer DRAM
• Samsung Electronics built the world’s largest mobile phone as recorded in the Guinness Book of World Records
• SADI, Samsung’s design school, received the most iF Concept Design Awards for its entrants
• Samsung Electronics released the world’s thinnest Blu-ray player
• Samsung Electronics announced its open mobile platform, 'bada'

2008

• Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics
• Samsung Electronics launched OMNIA phone
• Samsung Electronics completed establishing TV manufactory in Russia Kaluga
• Samsung Electronics became the official sponsor of 2010 Guangzhou Asian Game
• Samsung Electronics developed the world’s first 2Gb 50 NANO
• Samsung takes No.1 spot in U.S. cellphone market
• Samsung Electronics opened Global Brand PR Center 'Samsung D'light'
• Samsung Electronics achieved No.1 worldwide market share position for TVs for the 9th quarter in a row

2007

• Samsung Electronics achieved No.1 worldwide market share position for TVs for the 7th quarter in a row
• Samsung Electronics developed the world's first 30nm-class 64Gb NAND FlashTMmemory
• Samsung Electronics' BlackJack bestowed the Best Smart Phone award at CTIA in the U.S
• Samsung Electronics attained No.1 worldwide market share position for LCD for the sixth year in a row

2006

• Samsung Electronics developed the world’s first real double-sided LCD
• Samsung Electronics developed the worlds' first 50nm 1G DRAM
• Samsung Electronics unveiled 10M pixel camera phone
• Samsung Electronics launched 'Stealth Vacuum,' a vacuum cleaner with the world’s lowest level of noises
• Samsung Electronics launched the worlds' first Blu-Ray Disc Player
• Samsung Electronics developed 1.72'Super-Reflective LCD Screen

2005

• Samsung Electronics developed the largest Flexible LCD Panel
• Samsung Electronics ranked 27th in 'the World’s Most Admired Company' of Fortune
• Samsung Electronics became the official sponsor of Chelsea, the renowned English Premier League football club
• Samsung Electronics released the world’s first 7 mega pixel camera phone
• Samsung Electronics developed the world’s first OLED for 40" TV
• Samsung Electronics developed the first-ever speech recognition phone

2004 - 2000

2004

• Produced the first wrinkle-free steam washer
• Sold more than 20 million cellular phones in the U.S
• Developed the world's first 60-nano 8GB NAND Flash memory chip
• Ranked top in mobile phone sales in Russia
• Released new PDP TV featuring the highest contrast ratio in the world
• Developed a 3rd Generation Optical Blu-Ray Disc Recorder
• Developed cellular phone chip for satellite DMB system
• Released 46" LCD TV for the first time in the world

2003

• Samsung brand value ranked 25th in the world by Interbrand
• Ranked 5th on the "Most Admired Electronics Company" list released by the Fortune Magazine
• Released the first HD DVD combo

2002

• Development of the 54"TFT-LCD, the largest digital TV monitor in the world
• Launches PDP-TV, the slimmest in the world
• Launch of colour mobile phones in which the new concept UFB-LCD is introduced
• Launched new high-definition TFT-LCD colour cellular phone

2001

• Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek
• Unveils 16 Chord Progression Melody Phone
• Begins Mass Production of 512Mb Flash Memory Device
• Unveils Industry's First Ultra-Slim Handset
• Develops World's first 40 inch TFT-LCD

2000

• Unveils TFT-LCD with Record-breaking Definition
• Launches PDA phone
• Samsung Olympic Games Phone selected as the official mobile phone of the Sydney 2000 Olympic Games
• TV Phone and Watch Phone Make Guinness Book of World Records
• Unveils the Worlds Fastest Graphics Memory Chip
• Samsung Electronics and Yahoo! Form Strategic Alliance
• Develops Unique All-in-one DVD Player
• Developed world's first 512Mb DRAM
• Develops The High Definition Digital TV

1999-1997

1999

• Samsung Aerospace (known today as Samsung Techwin), Daewoo Heavy Industries, and Hyundai Space and Aircraft formed a single business entity, Korea Aerospace Industries
• First in the world to mass-produce and offer a full line up of digital TVs
• Developed the world's first 3D TFT-LCD Monitor
• Developed wireless Internet phone (Smartphone), a small, multi-function phone

1998

• Achieved top share of world’s TFT-LCD market
• Mass production of world's first digital TV begun
• Began mass production of the world’s first digital TV
• Development of completely flat-screen TV completed
• Served as Olympic Partner at Nagano Winter Olympics
• World's first 128M SDRAM introduced
• Deveoped world's first 128MB Synchronous DRAM and 128MB Flash memory

1997

• Became a Worldwide Olympic Partner (TOP) in the wireless communications category
• Signed contract to become an Olympic Partner in wireless equipment category for Nagano Winter Olympics
• Developed world's lightest PCS (105g)
• Developed world's largest TFT-LCD (30)
• Development of world's first 30" TFT-LCD completed
• Announced 2nd phase of New Management

1996-1994

1996

• Development of 1G DRAM completed
• Developed world's fastest CPU (central processing unit), the Alpha chip
• Began mass production of 64M DRAMs

1995

• Samsung Entertainment Group started
• Samsung Advanced Institute of Technology developed world's first real-time MPEG-3 technology
• World's first 33" double-screen TV introduced

1994

• Samsung Heavy Industries developed first Korean-built electric car (SEV-III)
• Development of world's first 256M DRAM completed
• 30 millionth microwave oven produced
• Samsung Aerospace developed the world's first four-power zoom camera

1993-1990

1993

• Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)
• Samsung Electronics acquired U.S. firm HMS

1992

• Developed mobile phone system
• Development of 250MB hard disc drive completed
• Development of world's first 64M DRAM completed
• Acquired Kukje Securities Co., today known as Samsung Securities Co., Ltd.
• 10 millionth industrial robot produced
• Began manufacturing in China
• World's first 64M DRAM completed

1991

• Samsung supported installation of Korean Pavilion at the Royal Museum of England
• Development of mobile phone handset completed

1989-1980

1989

• Samsung BP Chemicals founded
• 20 millionth color TV produced

1988

• Samsung Semiconductor & Telecommunications Co merged with Samsung Electronics. Home appliances, telecommunications, and semiconductors selected as core business lines.

1987

• Samsung Advanced Institute of Technology opened for R&D purposes

1986

• Developed the world's smallest, lightest 4mm video tape recorder

1984

• Samsung Data Systems established (Renamed Samsung SDS)
• First VCRs exported to the US

1983

• Began production of personal computers (PCs)

1982

• Name changed from Korea Telecommunications Corp. to Samsung Semiconductor & Telecommunications Co.
• Sales subsidiary (SEG) established in Germany
• 10 millionth black-and-white TV produced

1980

• Began producing air conditioners

1979-1970

1979

• Began mass production of microwave ovens

1978

• 4 millionth black-and-white TV (most in the world) produced

1977

• Samsung Precision Co. established (now Samsung Techwin)
• Started export of color televisions
• Samsung Fine Chemicals established
• Samsung Construction established

1976

• 1 millionth black-and-white TV produced

1974

• Samsung Heavy Industries incorporated
• Samsung Petrochemical established
• Began washing machine and refrigerator production

1972

• Began production of black-and-white televisions for domestic sale

1970

• Black-and-white TV (model: P-3202) production started by Samsung-Sanyo