Ch. 4 - The Marketing Environment

Samsung's target market is primarily designed for the older younger generation as defined by the chart. However samsung has indirectly attracted a montage of different targets. Under 18 year old children. They are taking advantage of the technological advancements of society. They send a message to the younger generation portraying their product and young hip and sexy. while sending the message to their parents that they will feel more secure with their kids having an immediate and fast means of communication with them.