Ch. 17 - Personal Selling and Sales Management

Ch. 16 - Advertising, Public Relations and Sales Promotion

Ch. 14 - Marketing Channels and Retailing

Samsung has a retail store in Soho. their layout provides customers with a unique experience.

Ch. 6 - Consumer Decision Making

Over the decades, samsung has done a superb job at pinpointing the needs and wants of its consumers. Noticing trends and cultural and demographical "norms". Their target market are men and women from the ages of 25 - 40. Even though they market their products to the younger generation, their idea on that is that their parents will be the ones funding their phones.

Ch. 5 - Developing a Global Vision

Samsungs CEO Brief seminar

Globalization is prominent in todays society. Maximum profits are gained when a company enters a foreign market. Samsung has been in the global market for years and recognizes that the same marketing techniques wont work to maximize profits in different countries.

This video Represent the acknowledgement that samsung has of the different social norms in different countries.









Samsung has a vision for 2020 which is now infused with their mission statement. "Inspire the world, create the future". On the samsung's website they outline a quantitative and qualitative goal for 2020. These goals are

               Quantitative                                      Qualitative

USD 400 billion in sales, predominately NO.1                     Innovative company; respected company;
in the global IT industry & global top 5                               top 10 worlds best workplace;creative                                                                                                     leader building markets; global enterprise
                                                                                              that affects the worlds best talent.