Samsung's Galaxy Phones. Devante M

BY: Devante McLean

Tuesday, May 5, 2015

Ch. 11- Developing and Managing Products

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Samsungs galaxy products
Tuesday, April 28, 2015

Ch. 8 - Segmenting and Targeting Markets

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A great tool that marketers must possess is knowing how to target their markets.
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Tuesday, April 21, 2015

Ch. 15- Marketing Communications

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Tuesday, April 14, 2015

Ch. 10 - Product Concepts 

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Samsung takes a great deal of time on their product concepts and how their consumers view it
Tuesday, March 31, 2015

Ch. 17 - Personal Selling and Sales Management

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Tuesday, March 24, 2015

Ch. 16 - Advertising, Public Relations and Sales Promotion

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Tuesday, March 17, 2015

Ch. 14 - Marketing Channels and Retailing

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Samsung has a retail store in Soho. their layout provides customers with a unique experience.
Tuesday, March 10, 2015

Ch. 6 - Consumer Decision Making

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Over the decades, samsung has done a superb job at pinpointing the needs and wants of its consumers. Noticing trends and cultural and demogr...
Tuesday, March 3, 2015

Ch. 5 - Developing a Global Vision

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Samsungs CEO Brief seminar Globalization is prominent in todays society. Maximum profits are gained when a company enters a foreign ...
Tuesday, February 24, 2015

Ch. 4 - The Marketing Environment

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Samsung's target market is primarily designed for the older younger generation as defined by the chart. However samsung has indirectly...
Tuesday, February 17, 2015

Ch. 3 - Ethics & Social Responsibility

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Is Samsung following the normative ethics theory? Normative ethics is defined as the study of how one should act in a humanistic way. it...
Tuesday, February 10, 2015

Ch. 2 - Strategic Planning for Competitive Advantage

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Action Plan Samsung's well known galaxy phones have been the talk of the town against apple. Samsung's innovative techniques...
Tuesday, February 3, 2015

Samsung's Mission Statement and Brief History

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Marketing 1500 Mission (vision) statement:  "Inspire the World, Create the Future." Samsung prides themselves on their val...
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